Product and corporate advertising
Product adv is an important part of the marketing mix. Its ain is to increase sales by making a product or service known to a wider audience and by emphasizing its positive qualities. A company can sdvertise a variety of ways, depending on how much it wishes to target. The different media for advertising include tv, radio, newspaper, magazines, internet and direct mail. The desigh and organization of advertising campaign is usually the job of an advertising agency.
Corporate advertising is not directly concerned with increasing sales of a particular prosuct or service, but more wuth the brand image, or picture, a company wants to present the public. PR experts specialize in organizing activities and events which generate positive publicity for a company.
A TV commercial generally consists of a short film sequence of between 30 and 60 seconds with an accompanying soundtrack which includes a miwture of a live recordings ( what people actually say in a commercial, voice over ( the voice of someone who does not appear on screen) and sound effects.
- Company Structures
- Functional structure
- Divisional structure
- Matrix structure
- Recruitment
- Retailing
- Franchising
- International Business Styles
- Banking
- Business and the Environment
- The Stock Market
- Import Export
- Company Performance
- Presentations
- Setting up a business
- If you want to set up a business, you will have to write a business plan.
- Corporate Alliances and Acquisitions
- Marketing
- Product and corporate advertising
- The business media